[GET] Adam Penenberg - Viral Loop - From Facebook to Twitter, How Today's Smartest

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Adam Penenberg - Viral Loop - From Facebook to Twitter, How Today's Smartest Businesses
9 CDs (MP3s)|574.71 MB

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From Google to Facebook, a respected journalist delves into how a "viral loop" can make an online business a success.

In 2000, the “Naked Scientists,” a group of Cambridge University  physicians and researchers who popularize science, satirically described  the viral path of an odd growth industry: Elvis Presley impersonation.

At that time, more than 85,000 Elvis impersonators actively performed  around the world, “compared to only 170 in 1977 when Elvis died.”

The Naked Scientists jovially argued that, at that rate of growth, “by  2019, Elvis impersonators will make up a third of the world’s  population.”

Of course, this is deliberately ridiculous, but “viral growth” is not.

Just note the astounding expansion of such Internet juggernauts as YouTube, Google, Ning and Facebook.

Indeed, based on Facebook’s remarkable current popularity, it is not  inconceivable that everyone on the globe with an Internet connection  could be a Facebook member in 30 years.

What accounts for such incredible growth?

He examines this timely subject with a focus on the Web’s ability to  foster sites that are social trendsetters and economic powerhouses.

Adam L. Penenberg teaches journalism at New York University, where he is  assistant director of the Business and Economics Program.

He has written for The New York Times, Forbes, Slate magazine, The Economist, Mother Jones, Fast Company and Inc.  

The author's web site is at:
http://www.penenberg.com/

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