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05-25-2014, 09:03 AM
Post: #1
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[GET] 30 Minutes to Brainstorm Great Ideas -Short and Sweet
Free of fluff and filler, this 65 page book (in .pdf) gets right to the point.
Product creators, marketers and creative-types will benefit here. We are paid to think. Our success depends on our results, and we think when we want results that are better than they would be without thinking. Yet we rarely think about the way we think, or see it as a skill that we might develop. Few of us are trained to think. Brainstorming helps us think more clearly and creatively. At the heart of the process is a distinction between two types of thinking: having ideas, and making use of them. Many of our conversations are messy mixtures of the two: our first reaction to an idea tends to be to judge, evaluate or criticize it. As a result, neither kind of thinking is entirely successful. The most important skill in brainstorming is separating these two types of thinking, and keeping them separate. Brainstorming cheerfully demolishes a number of myths about thinking. Thinking is not intelligence: some of the best ideas in a brainstorming session are the least intelligent. 30 Minutes to Brainstorm Great Ideas You don’t have to be educated well to think well: highly educated people are not necessarily good thinkers and good ideas can come from the least expert or experienced in the group Thinking is not hoarding information: the less information we have in a brainstorm, the freer our thinking will be Thinking doesn’t have to be logical: brainstorming thrives on wild, irrational connections between ideas. This book explains how to conduct a formal group brainstorming session. But you can use nearly all the techniques described here, by themselves, either alone or in a meeting. Similarly, you could conduct any part of the brainstorm process in isolation, or space the sections over several days to give people time to think further. Above all, brainstorming provides practical proof that thinking can be fun! Table of Contents 1 What is Brainstorming? Alex Osborn’s four rules of brainstorming Thinking outside ourselves The two stages of thinking Associative thinking Why most brainstorming isn’t 2 Planning the Session Assembling the team Defining the task Task as Given Drawing up a timetable Points of procedure Venue and equipment 3 Exploring the Problem Creative listening ‘How to’ Task as Understood 4 Generating Ideas ‘How about . . .’ Using an oracle Metaphorical thinking Reversal techniques Selecting ideas 5 Developing the Solution Evaluating the solution Stakeholders and sponsors Mapping out a plan of action Taking the first step Magic Button :
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