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02-03-2014, 04:12 PM
(This post was last modified: 05-01-2014 04:00 AM by NonConformer.)
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[GET] 22 Immutable Laws Of Marketing - Al Ries and Jack Trout [pdf]
22 Immutable Laws Of Marketing
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles. After 10 years, this still remains a classic work in the marketing field, and perhaps a must-read for anyone in business. And no, unlike many reviewers I do not believe that Ries and Trout have ever managed to redo the glory of this book in their Laws of Branding, Laws of Internet Branding etc. Don't expect an excruciating marketing treatise with elaborate case studies and What-If scenarios. Expect instead 22 capsules of business wisdom, or "laws" of common sense marketing with some brilliant examples from the real world to prove them. In this, the book excels and is to date the briefest and best argued work I have come across. However, given the passion with which some reviewers comment about this book I am inclined to offer a caveat -- please don't base your career around it. Although I love thin, in-your-face books such as this (great reading, great examples to bounce off) they also have a fundamental flaw: the fact that they attempt to shove "laws" on to the ever-morphing scaffold of the business of marketing that does not lend itself easily to codification, much less of an "immutable" nature. It would be a cinch to come up with examples that go against each law in the book if you really wanted. For instance, (1) Law of Leadership (better to be first than to be best) can be argued against with the theory of disruptions and how first-mover advantages do not always materialize. Why is WebCrawler not more popular than Google? Because Google is (way) better. (2) The Law of Sacrifice (that talks about focus, as do a couple of other similar if not redundant laws, including, well, the Law of Focus) would not hold much fizz in the case of many very successful conglomerates, especially in Asian countries. (3) The Law of the Opposite that advocates the definition of your strategy by considering the leader's (also redundant with the Law of the Ladder, which essentially says the same thing) can be argued by giving umpteen examples of companies that shot from being No.2 to being No.1, some times because No.1 filed for Chapter 11. In such cases, emulating the leader could have in fact been detrimental. Password requests will be ignored. It's been answered a thousand times already. Search the forum. Get It: Magic Button : Magic Button : |
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02-03-2014, 06:56 PM
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Thank you for the share
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02-03-2014, 07:29 PM
Post: #3
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As Always +5 Rep given!
I hope everyone will use this and take Actions. Regards, mariastone
Money Making Tools/Software/Products
See the BSO Thread HERE. |
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02-04-2014, 01:59 AM
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rep'd.
ive previously read MARKETING WARFARE by these two experts which i highly, highly recommend and based on what i gleaned from that book am looking forward to reading this too. thanks for the share |
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02-10-2014, 04:34 AM
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04-27-2014, 02:28 AM
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I dont see whats at the top of the freebies section. what am i missing
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04-27-2014, 03:52 AM
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04-30-2014, 05:27 PM
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Thanks for the share! some of the mirrored links are not working. Here is a new mirror
Magic Button : |
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04-30-2014, 11:28 PM
Post: #9
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Thank you NonConformer for this great share and also to you Merlin101 for the mirror --> Rep added to both of you guys
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04-30-2014, 11:57 PM
Post: #10
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