For example, I can’t just write “Harry Potter” in my title.
That’s a violation of the mark and it might confuse readers
- people might think this book was written by JK Rowling.
But what I can do…
Best of the Best: Why Harry Potter Is The Best
Fictional Character Ever
In that example, the book series is named “Best of the
Best” and the subtitle uses Harry Potter in the term.
But it’s obvious it isn’t part of the Harry Potter brand and
in fact, so long as we don’t steal half the book, this sort of
book would be perfectly legal to sell.
Why?
Simply put, it’s a critique of a work, specifically a
character, Harry Potter. We can quote sections from the
book inside this book and it’s perfectly legal.
Legal to sell, even.
(...)
There are several ways, in fact. Very clever ways you can
leverage the marketing and names of very popular books
and I’m going to cover many of them.
The biggest method, however, is going to be through the
creation of cheat sheets.
in other words - "squeeze re-writing" any hot trending titles as a critique, opinions, and so on...
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