[GET] 100 Things Every Designer Needs to Know About People (Voices That Matter)

***Alinea*** · (This post was last modified: 02-13-2013 11:18 AM by Alinea.)

If you want to design intuitive and engaging web sites, apps, print
materials or products, then you need to know the psychology that
underlies people's behavior.

WSOs, software and other freebies are great and all, but you need to be able to effectively sell with the customers and clients in mind.

We design to elicit responses from people. We want them to buy
something, read more, or take action of some kind. Designing without
understanding what makes people act the way they do is like exploring a
new city without a map: results will be haphazard, confusing, and
inefficient. This book combines real science and research with practical
examples to deliver a guide every designer needs. With it you’ll be
able to design more intuitive and engaging work for print, websites,
applications, and products that matches the way people think, work, and
play.

Learn to increase the effectiveness, conversion rates, and
usability of your own design projects by finding the answers to
questions such as:

What grabs and holds attention on a page or screen?

What makes memories stick?

What is more important, peripheral or central vision?

How can you predict the types of errors that people will make?

What is the limit to someone’s social circle?

How do you motivate people to continue on to (the next step?

What line length for text is best?

Are some fonts better than others?

Feel free to add some reputation, I have no doubt this will help anyone making money online.
Salespage:

Code:

http://www.amazon.com/Things-Designer-People-Voices-ebook/dp/B004X1V1CS

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