[FREE] Wiley – Marketing in the Age of Google 2010

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Wiley – Marketing in the Age of Google 2010



Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

16$ value, yours free

In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google’s portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn’t another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

* Written by search engine guru Vanessa Fox, formerly Google’s search engine strategy spokesperson and creator of Google Webmaster Central
* Explains from a businessperson’s perspective how to develop a successful search engine strategy
* Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
* Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

Release Name: Wiley.-.Marketing.in.the.Age.of.Google.2010.RETAiL.eBOOk-



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