[F4LT] Brand Identity Breakthrough: Why Identity Matters

[Aesop]

Brand Identity Breakthrough: Why Identity Matters

Part 1 of How to Craft Your Company's Unique Story to Make Your Products Irresistible

Understand why unique identity matters in business.
Start to think of their products and services in terms beyond just functional descriptions.
Reflect upon what actually makes their ideas valuable from the point of view of a specific type of person.
Focus their message on the communication channels that make sense for who they are and who they are selling to.
Create products and services that borrow from others in their genre, but innovate in a specific way to stand out.
Uncover the core values that cause them to make the business decisions that will define their brand identity.
Empathize more deeply with the needs of their customers, and adapt their approach accordingly.


https://www.udemy.com/brand-identity-breakthrough-module-1/