[F4LT] Archetypal Branding - How To Build A Premium Brand

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The author of “BrandOvation™: How Germany won the World Cup of Nation Branding”, and the sequel “The Hero’s Journey: Building a Nation of World Champions”, Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore. Dr Nik headed the Net Promoter Scorecard research project on [b]South Africa’s Destination Branding Success Story during the 2010 FIFA World Cup™[/b], and he is the co-author of the World Cup Brand Ambassador Program 'Welcome 2010' and chairperson of the inaugural 2010 FAN World Cup.


Dr Nik is the author of “The Seven Secrets of IziCwe: Conquer Life!”, a uniquely South African Life Skills Program, and [b]“a must for anyone who wants to overcome career and personal challenges!” (The Business Day)[/b]. The sequel, “The IziCwe Code: Internal Branding” was introduced to the international media at the Global Leaders Summit 2006, sharing the platform with leadership gurus Tom Peters, Rudy Giuliani and Michael Porter, and has become recommended reading for government leaders at national, provincial and local level.


Dr Nik's 2006 FIFA World Cup™ book, “BrandOvation™: How Germany won the World Cup of Nation Branding”, was [b]featured extensively in the local and international media[/b] (CNBC, Carte Blanche, Business Day, The Star, The Mercury, 702, SAfm, MetroFM etc). Based upon the Brand Innovation Lessons from the 2006 FIFA World Cup™, BrandOvation™ is a Novel Concept of Brand Leadership, merging the disciplines of Internal Branding and Touch-Point Innovation.
Dr Nik's work has received acclaim from a number of eminent South African leaders:


· “We share a vision for the development of leaders and strongly believe in building the capacity of people and society at large.” (John Samuel, CEO Nelson Mandela Foundation)

· “Nikolaus Eberl and Herman Schoonbee have thrown down the gauntlet. It is up to us to take up the cudgels to unearth pearls of wisdom from other great Africa Leaders.” (Reuel Khoza, Chairman Nedbank, President: Institute of Directors)


From May 2007 to August 2010, Dr Nik authored the Business Day’s World Cup Column as well as co-anchored CNBC’s weekly Business 2010 show (as the resident analyst). His forthcoming book [b]“2010 Scorecard Converting Visitors to Brand Advocates”[/b], is measuring South Africa’s Net Promoter Score (NPS) for Brand Advocacy.
Most recently, Dr Nik founded the social media consultancy LinkedIncome that offers advice to SME businesses on how to grow your network and revenue online.