Explanation of On-site and Off-site SEO for noobs

[LightKnight]

On-Page Optimization Defined

The definition of an On-page optimization is what is being done on the webpage to maximize its performance in the major search engines - what is on the website pages for the consumer to read that is relevant to their search. The most important part of an On-page optimization program is the text. A search engine 'feeler' sometimes known as a 'bot' (for robot) cannot read photos and graphs. Although photographs and graphs are attention grabbing, what is written in the text is what grabs the attention of the search engines 'feelers' and gets your page ranking higher.

Off-Page Optimization Defined

The definition of Off-page optimization is what is being done off the webpage to maximize the website's performance in the major search engines - what is going to draw the consumer to your website from the search engine or another off-site location and why? What types of links are coming into the webpage (your website) and are they authoritative sites. To be considered for a top spot on a search engine, a website must demonstrate that it knows what it's talking about, that the text is authoritative about the subject matter discussed within the pages. This is another reason why the context is so important and it cannot be a hodge-podge of keywords and keyword phrases that make no sense.

On-Page Deals With:

• HTML output - this is done through a program platform (php, cfm, aspx, etc.) - and if the URL formatted codes and slugs are crawl-able or lean for the search engines
• Cascading Style Sheets (CSS) and Gzip Compression
• Occurrence of keywords, their volume of use in a document and proximity other relevant keywords
• Internal links, architecture and continuity
• Relevancy of header tags, meta data and title tags all to the primary keywords
• Frequency to channeling link-flow to frequent internal or less popular pages
• Increasing crawl depths through site maps

Off-Page Deals With:

• Other website links that are inbound - coming into your website
• Rate - how many links, how fast are the links, etc.
• Neighborhood - where are the links from? They need to be from a good neighborhood!
• Incidence Occurrence - how often per keyword anchor text works
• IP Range - are the C Class systems from the same block in the neighborhood? What about the same server or the same hosting network?
• Amount - appearance

As a website owner, you will need both On-page and Off-page optimization in order to make it in a relatively uncompetitive market. Relying only on On-page optimization with excellent context with the right keyword density will get you pretty high on the search engines; however, utilizing Off-page optimization, the backlinks, will bring your website even higher. The more competitive the market, the more you will need authoritative links as insurance to help your [Reported by Members as SPAM THREAD] rise to a respectable level.

[eilersmarketing]

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[pkfarnv]

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