Email Marketing Tips and Tricks

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Email Marketing Tips And Tricks





Ready to try email marketing? Following some best
practices, email marketing can be a great way to gain brand
recognition, improve conversion rates, land new customers, and grow your
marketing return on investment.

However, it's is not as simple as sending a message and getting the
click-through. Like any marketing initiative, your email campaign must
be thought out, tested, tracked and tweaked. If you're new to email
marketing, here are seven of the best tips and tricks that will shorten
your learning curve and help you see success - faster.






















Get to know your email marketing provider.

An Email Marketing provider will offer
solutions to help you acquire new customers and increase incremental
business. They should have the expertise to help increase the overall
effectiveness of your campaigns. Before you work with a new provider,
take the time to learn about their process, and how much hands-on help
they'll provide. Three questions you'll want to ask are:

What is your process for gathering opted-in prospect addresses and
what options are available for me to target the exact audience I need?

Are your lists double opt-in? Double opt-in email mailing lists means
that prospects have not only have opted in to receive email offers, but
that they've also confirmed this to be true. This helps keeps your
email out of their spam filter and front and center in their email
inbox.

Can you help me optimize all elements of my campaign to make it more effective, or is there an additional charge for support?













Can your email message pass the spam-filter test?

You may think that you've written a fantastic
promotional email message. But beware - certain keywords may sink your
email deep into a spam filter. Your creative and structural elements
also need to be optimized to account for best practices to improve
deliverability of your message. Consider working with an email marketing
provider who offers email diagnostic services. You'll instantly learn
what's wrong with your message, and have a consultant at the ready to
help you make it nearly spam-filter free.












Make taking action a snap.

People won't wait for a slow-loading email to
open or hunt for how to take action. When someone opens your email, you
have a quick moment to grab their attention and not let go. Make sure
your email loads quickly, that your creative and messaging matches your
product or offering, and that you tell your recipient exactly what
action you want them to take.












Change is good.

Think your last email campaign was successful?
Imagine seeing a jump in click-through rates - simply by making a minor
change. Tweaking a subject line or layout can transform your conversion
rates from so-so into spectacular. Test different versions of your
creative, change the message, offer or imagery, and check your metrics.
Learning what resonates with your target audience means that every new
email you send is more likely to meet customer needs - and you'll see
the conversions you crave.












Know that in email marketing, three times is a charm.

You may want your readers to immediately jump
on your message the first time you send it. Unfortunately, that rarely
happens. Similar to radio advertising, it takes some additional email
nudging to help people get to know you, understand your business, and
respond. Sending your email three or more times enhances your chances
for success. Remember that although a customer may not have taken action
on an email, it does not necessarily mean the message had no impact.
You have the opportunity to present your message in a prospect’s inbox
with their undivided attention which is a powerful branding opportunity.













Use direct mail to supplement your email marketing campaign.

Why put all your promotional eggs into an email
marketing basket. One often-overlooked email marketing tip is the use
of multi-channel promotions (like email coupled with direct mail) to
improve your response rates. A one-two email and direct mail punch
approach not only reinforces your message - it also shows your desire to
win that person's business.


















Pay close attention to your landing page.

Are you sending qualified prospects to a lead
generation form full of fields asking for excessive personal
information? Or sending them to your home page where they're faced with
excessive copy and lots of unrelated choices? We would advise against
this. You want to make it easy for your readers to take action - not
stop them in their tracks. Here are some things to check:

Have you included a clear and concise call to action (buy a product, download a white paper, or contact you for information)?

• Is the landing page customized for the email message?
• Does your landing page reinforce your offer?
• Is there "too much" copy that your readers have to wade through?

[Eliezer]

Very nice and informative post!I agree with you Email is the best source to earning the profit,Every body like it.The transaction of Email marketing is very easy.You can see every terms and condition about marketing with help of Email.

[johnsuux]

Gave you your first rep, dude! Really nice post!

[aratiseo]

Helpful tips . Thanks friend the valuable tips sharing with us.

[ajayjain59]

Really Great Tips, Its help full for beginners