Duane Lakin - The Unfair Advantage Sell with NLP (EPUB MOBI PDF) (NEW)

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Duane Lakin - The Unfair Advantage: Sell with NLP (EPUB | MOBI | PDF) (NEW)

Duane Lakin - The Unfair Advantage: Sell with NLP (EPUB | MOBI | PDF) (NEW)

The Unfair Advantage is a �workshop-in-a-workbook�. It contains practical ideas and exercises for applying NIP (neurolinguistic programming) to sales and marketing.


It includes �how-to� ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory- free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England.


From the Author:


This book is unique in its emphasis on proven practical techniques. It is not a �motivation� book, because successful sales results are all the motivation you need. The Unfair Advantage began when a client said, �We want to stop coming in second. Help us to learn how to be more persuasive.� Over a fifteen year period, the programme grew into the content you will see in this book. Don�t buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage works and can work for you.

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