Do Push Notifications Have Low Conversion Rates and Low-Quality Traffic? Let's Debunk the Myths

[MyBid]

There are lots of myths about push notifications, from claims that the traffic is low-quality to the idea that this traffic format doesn't convert at all and is dying out. Because of these myths, even experienced affiliates are scared to use them. The team from the MyBid advertising network decided to briefly share their experience to clarify whether these myths have some truth to them or if they are just rumors.



Myth #1: Push notifications are dead, just like pop-ups – Only beginners use them

There was a time when push traffic started to drop. For example, in 2015, many people stopped using push notifications because of Google's new policies.
Nine years later, people are still saying push notifications are dying. But the stats show otherwise.

Data from Statista shows that push advertising is worth $3 billion in the ad market. And that's just for Web Push. There's also In-Page Push, which are notifications that pop up when you visit a page. These don't need a subscription and work for iOS users too. Today, both affiliate marketers and big brands are using push notifications, as shown by the huge numbers.



Myth #2: Push notifications don’t convert because they appear at the wrong time and annoy users

Yes, spam is annoying, and some people won't subscribe to push notifications at all because of it. But it's important to remember that users choose to subscribe to push notifications themselves. By doing that, they're agreeing to see ads.

Statistics from Gravitec show that:

- Only 30% of users dismiss push notifications
- 60% of users actually view them



At the same time, push notifications often reach billions of views.

Myth #3: Push notifications only bring low-quality traffic

The quality of the traffic depends on which ad network you use. Ad networks work with a variety of websites, sometimes hundreds or thousands of them, ranging from adult websites to news pages. Some of these websites might actually send low-quality, shady, or even fake traffic.

But if you're careful about choosing an ad network, this problem goes away. Affiliates who work with MyBid don't have this issue since the network has its own websites that are regularly checked for traffic quality.

Plus, the idea of "low-quality traffic" is subjective. Push notifications might not bring the best traffic for some verticals, but in our experience, they work great for dating and utility offers.

Myth #4: Push notifications are prone to fraudulent traffic, so you end up overpaying for clicks

This is another common concern, but it can be resolved by choosing the right ad network. A good network will:

- Monitor platforms for fraud and blacklist unreliable websites
- Have its own anti-fraud system to identify and ban cheaters

You can also reduce fraudulent clicks by using a tracker to create your own blacklist and whitelist. Share these lists with your ad network to ensure your ads don’t appear on unreliable websites.



Conclusion

Push notifications are still a good advertising format if you pick the right network and approach. They work great for certain verticals and can get good conversion rates. You don't need to be a tech whiz or have a huge budget to use them, which makes it easy to test out new strategies without risking too much money.

Just keep in mind that, the performance of your push notifications campaigns will depend on a bunch of factors, like the vertical, the affiliate program, and the ad network. Because of this, there are loads of other myths about push notifications, from small stuff to big claims like all advertisers have banned them or they never bring in good traffic at all.

Push notifications need a careful touch – it's easy to blow your budget on them if you just dive in head-first. They might work great for one offer but not so much for another. To save yourself time and hassle, make use of the fully managed system offered by MyBid. Under this system, MyBid gives each affiliate his/her own personal manager who can give tips on offers, ad creatives, and strategies.

[qaziddsds]

thanks a lot