Cateora, Gilly, and Graham - International Marketing [eBook (PDF)] (NEW)

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Cateora, Gilly, and Graham - International Marketing [eBook (PDF)] (NEW)

Cateora, Gilly, and Graham - International Marketing [eBook (PDF)] (NEW)

Philip R. Cateora, University of Colorado-Boulder
Mary C. Gilly, University of California-Irvine
John L. Graham, University of California-Irvine


ISBN: 007352994x
Copyright year: 2011


Cateora, Gilly, and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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