[CASE STUDY] FACEBOOK ADS: RUN LIKE FORREST WITH BODY ARMOUR.

[Anastasia AdCombo]

A couple of months ago AdCombo has launched a  project LET’S MAKE A DEAL. You give us a case study and we pay for it! The project is still on, so you are up to get free money!

So, meet the case how to make money with  Body Armour on Facebook Ads!

SUMMARY

Network: AdCombo
Offer: Body Armour
GEO: Thailand (TH)
Traffic Source: Facebook Ads
Revenue: $3077Ads Cost: $1956

Profit: $1121
ROI: +60%
Period: 9-14 February 2018

BACKGROUND

These days Thai GEO is pretty popular and it gains momentum day by day. Our publisher (this case author) decided to follow the recommendations of our affiliate manager Anna and took the offer Body Armour. Further, the most suitable landing page with a pleasant human was chosen. Judging by his face, it seems that he has no problems with joints anymore.

By the way, AdCombo also have a  white hat landing page. So, in order not to suffer from a permanent banning and to run traffic without any obstacles, we recommend you to use legal methods.

Have choosing the lander, it’s time to deal with a prelender. Done? Go on!

PREPARATION

To pass Facebook moderation process your ads should follow all FB Ads Policies. An ad creative undesirable for Facebook means that a page shows Before and After photos, doctors, facts without proofs while white hat landing page doesn’t.

The idea was to use a clean landing page that meets FB policies during the moderation process, but once our ads are approved, we apply some technical manoeuvres to switch it to a more converting lander.

Our hero wrote an article about how useful physical exercises are and placed it on Yandex.Zen. It’s a really cool service offering personalized content based on users’ interests. So, it’s rather easy to find your target audience. In our case, it was planned to transfer FB moderators to this article. The tool developed by him, similar to Keitaro, was applicated to avoid banning. You may wonder — a publisher from Russia creating articles for TH? That’s true — he has friends who are Thai native speakers, so, his article and creative materials were done properly.

TRAFFIC FLOW

The advertising campaign was set up for the male audience of 45+. And don’t forget to exclude doctors from “interests” because they may report your ad much more often than others.

The first day was devoted to testing different creative materials, but the CTR was not so good — about 2-3%. Finally, the suitable options were founded that gave the CTR 7%.

After split testing, it was time to scale up the campaign and increase the budget by 70% daily. We need to keep in mind, that scaling up is aimed to raise revenue, not to increase ROI. That’s why during scaling up ROI can drop but we will get more money and ROI will improve later.

There are two scale up methods when it comes to Facebook Ads:
1) Incremental budget increase
2) Duplicating Ad Set

To accelerate the process, you can use a duplicating method — just take a profitable Ad Set and duplicate it few times. Please note that you need above 1 million audience for an effective result with this method, because duplicating Ad Sets can result in Audience Overlap, it means your Ad Sets compete with each other.

On the second day of running, our managers decided to increase payouts for this publisher to $ 13 and he was very glad to see a high approve.

That gave him pretty good results.

Statistics from AdCombo dashboard

TO SUM UP

In just 5 days our hero was able to reach a profit high enough to considered this case successful. The main advice this publisher can give you — test more, doubt less! Only then you will find a real bonanza!

Join AdCombo and let the profit be with you! See you next time!