[CASE STUDY] $8,450 on FavBet: С3РА breaks stereotypes about the Romanian GEO

[C3PA]

Geo details:
Romania has a rich cultural heritage, historic castles, and picturesque landscapes. Its population is about 19.06 million people, the currency is leu (RON).
Romania is classified as a Tier-2 country with an average quality of life and income.

The minimum wage is 3,300 Romanian lei, which indicates the solvency of the audience. Therefore, gambling is popular among locals, especially in such formats as online slots and sports betting.

Legalization and regulation of gambling
Online casinos in Romania are legalized and regulated by a special authority - the National Gambling Administration of Romania (ONJN).Romanians tend to value leisure and entertainment so the gambling industry has a high potential to attract players.

Features of the betting on this geo:
- All promotional materials must be accurate and truthful, not misleading to consumers, and not promising guaranteed winnings;
- Players tend to trust offers that demonstrate an understanding of their culture and mentality;
- Romanians are open to all possible promotions, so loyalty programs, free spins, or cashback, for example, can work well.

Terms of the offer: Mindep 20 RON


Traffic KPI / Reporting period indicators - 15 days:
- Player activity: 60%+ of active players must have played a game within 2 or more days of registration;
- Number of redeposits: The number of redeposits should be equal to the number of FTD (First Time Deposit). That is, each new player must make a repeated deposit, confirming their activity;
- The average turnover per player must be at least 100 EURO;
- Multi-accounts are not paid for. All attempts to create fake accounts to manipulate results will be disqualified.

Tracker statistics:


Indicators:
Inst2reg = 15.7%
Of all the app installations, 15.7% of users completed the registration process.
This result is good, as the average engagement rate is 10-20%.

Reg2dep = 26.7%
This indicator shows a high traffic quality, as the CR from registration to deposit of 20-30% is considered strong in gambling. This demonstrates a good efficiency in attracting users to make first deposits.

Results optimization in the case:
Initially, we tested with 20 deposits, which showed positive results. Then, we scaled the budgets for further deposits, and this helped to increase the effectiveness of the campaign.

Strategies that we used to attract leads:
1. Increasing budgets: this allowed us to support higher traffic volumes and bring even more leads;
2. Raising the rate/payout: this increased the motivation of partners to promote campaigns more actively.

Conclusion:
This case study is another proof that even such non-standard geos as Romania can generate high profits. The main thing is a competent strategy and a local approach. At C3PA, we cover all the issues: offers, creatives, analytics, and more. Your task is just to drive traffic, and we will help you do it as efficiently as possible!

About the C3PA:
Our network offers premium conditions for cooperation: favorable rates, a wide range of offers, API integration options, and geo recommendations.
Also, we are ready to make payments twice a month for proven partners.

Don't be afraid to test new geos - the C3PA team will provide expert support at all stages: from detailed analytics to scaling your campaigns.
Join C3PA and start earning today!