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03-17-2014, 07:11 AM
Post: #1
Andy Maslen - The Copywriting Sourcebook How to Write Better Copy, Faster
Andy Maslen - The Copywriting Sourcebook: How to Write Better Copy, Faster
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Andy Maslen - The Copywriting Sourcebook: How to Write Better Copy, Faster [eBook (PDF)]

Product Description:


It s OK knowing the theory, but when it s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.


Contents:


1. Headline
2. Sales letter
3. Case study
4. Press release
5. Flyer/brochure
6. Press ad
7. Presentation
8. E-zine
9. Corporate brochure
10. Email
11. Adword
12. Article
13. Web page
14. Endpiece


About the Author:


Andy Maslen is a professional copywriter and writing coach who works for leading companies. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.

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