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01-21-2015, 03:26 AM
(This post was last modified: 01-21-2015 03:27 AM by GetStuffDone.)
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“Crash Course” Gordon Graham
Sales page :[font=Noto Serif, sans-serif]http://www.awaionline.com/p/ccc/[/font]
5 million content-hungry companies want YOU to learn to write B2B content ASAP B2B expert Gordon Graham reveals his insiders-only details of the 12 super-lucrative content types B2B firms want most right now … and how you can get your start FAST From the desk of Rebecca Matter January 20th, 2015 ATTN: All writers hungry for a better, more lucrative future … ![[Image: rebecca_matter-150.jpg]](http://www.awaionline.com/_img/photos/portraits/rebecca_matter-150.jpg) Rebecca Matter President, AWAIIf you’re having trouble finding enough high-paying writing work to pay all your bills and then some … it might be because you’re looking in the wrong place. Today, I’d like to show you a market that’s growing by DOUBLE-DIGITS each year where clients are STARVING for talented writers … And thanks to awarding-winning B2B expert Gordon Graham, learning to dive into this DEEP and LUCRATIVE sea of writing projects is becoming easier than ever before. It’s time to stop swimming in the “Red Ocean” In some writing markets, the competition is so fierce, it can sometimes feel like you’re fighting for scraps in a sea full of sharks. When a new project is announced, hungry writers viciously circle and pounce. If you don’t act fast … and bid low … your prospects for good client work are eaten alive. My friend Gordon Graham refers to this kind of environment as a “Red Ocean” … because the proverbial blood is in the water. But you don’t have to spend your career swimming in a Red Ocean. Instead, paddle over to another body of water … the vast “Blue Ocean” of B2B content writing. Gordon calls it a “Blue Ocean” market because here, there’s hardly anyone around to churn up the water. As far as the eye can see, there’s only opportunity after opportunity. Here, you’re viewed as rare and highly valuable. Companies are excited to hear about your skills and interested in new partnerships. They have mountains of work they need done ASAP … and they’re actively looking for writers they can bring on board for the long-term. Ride the wave of the B2B “Content Tsunami” … One of the biggest opportunities for freelance writers today is B2B Content Marketing. Here’s why: The more information a potential buyer finds, reads, and likes from a company, the more likely they are to buy the company’s products or services. Sales are easier to make when a strong, trust-based relationship has been established. Building that relationship takes time — and it takes great content. You have to provide prospects with something they need — and these days, that means a vast amount of relevant, valuable, and useful information. (After all, you can’t make a new connection with someone if you’re constantly beating them over the head with hype-filled sales materials!) Which means that in any given corner of the B2B world, companies are competing with each other to publish the most high-quality content … and by extension, win the most customers. Yet this high-volume publishing game is often overlooked by writers who only focus on traditional sales materials. But if you want to be fully booked at top rates for years to come … then you don’t want to miss out on this wave of demand for fresh B2B content. Why? Because the ongoing race between B2B companies to publish great content has just one clear winner: You — the B2B content writer! “More work than I can handle …” When businesses switch over to Content Marketing as their primary strategy for attracting customers, they immediately run into a serious supply-and-demand problem. You see, they need blog posts. Newsletters. Press releases. Case studies. White papers. PowerPoint decks. E-books. Web pages. The list goes on and on. A single firm’s demand for content — whether it’s a big company or a small one — is HUGE. But their list of potential go-to writers is short. Very short. In fact, most companies — including major multinational firms — tend to turn to the same one or two writers over and over again. They book them up … put them on retainer … and live in fear of losing them. Because they just don’t know anyone else to hire … From their perspective, there is a DIRE SHORTAGE of writers out there. After all, in North America alone, you’ve got over 5 million B2B companies. And data from Content Marketing Institute + Marketing Profs reports that 93% of them are using some form of content marketing now … and 58% plan to increase their content marketing budgets over the next year. But the Bureau of Labor Statistics reports there are only 129,100 writers available — of any type. Their count includes everyone from Stephen King down to your local newspaper columnist — and most of those people have no interest in writing content. That makes the talent pool even smaller. This tiny talent pool means not every B2B company who wants one can even find a writer … cold, hard math dictates there simply aren’t enough to go around. That’s a huge issue — especially since one company’s content marketing campaign can easily take two or three writers working full-time just to keep up with the Editorial Calendar. In fact, B2B content expert Gordon Graham says his problem is constantly TOO MUCH WORK. If you don’t know Gordon, get ready … he’s about to become your new best friend in the writing business! Meet the pro who’ll guide you to lasting wealth as a B2B writer — FAST ![[Image: gordon_graham-150.jpg]](http://www.awaionline.com/_img/photos/portraits/gordon_graham-150.jpg) Gordon Graham B2B Content ExpertWhen it comes to the breadth and depth of the opportunities in the B2B content market, few writers know this vast ocean better than Gordon Graham. Gordon’s been writing for the business world for 35 years now … both as a marketing executive and a freelancer. In all that time, he’s never had a shortage of things to do. These days, he specializes in white papers (he’s known in the industry as “That White Paper Guy”), but he’s written every form of B2B content imaginable for companies like Google, Intuit, and Oracle, plus hundreds of smaller firms with big ideas. “I've worked with Gordon on a variety of projects over the last 15 years, and never cease to be impressed by his boundless energy and enthusiasm. A prolific, talented writer, he's not just ‘That White Paper Guy’ … he's THE ‘go-to guy’ for B2B communications.” — Steve Matthews, Manager Technical and Quality Communications Haivision Network Video Yet despite winning 14 awards for the quality of his content from the Society for Technical Communications and publishing a critically-acclaimed book on B2B content, Gordon remains a humble, personable writer with a flair for passing on his skills to others. When we’ve had him speak to AWAI members through webinars or at our annual B2B Writing Intensive events, he consistently earns rave reviews. Gordon is always helping people see how they, too, could make a great living by writing B2B content. He’s such a passionate advocate for the space, it was only natural to reach out to him to create AWAI’s exclusive new program, the Crash Course in B2B Content. He was excited to do it … so excited, in fact, that he spent three months of solid work putting the program together. The end result? A program that distills Gordon’s decades of knowledge into easily digestible nuggets of expertise you can use to break into the world of B2B content writing and start earning a great income … right away. Here’s what’s inside … The B2B world’s 12 “Most Wanted” content projects revealed! Gordon’s anchored his Crash Course around the “most wanted” B2B content writing projects. These are the content pieces companies desperately want to have in place — and the projects they’re more than willing to pay top dollar to have you complete. There are 12 of them … all potentially super-lucrative for you. And Gordon is going to make sure you know them as well as (if not better than) the marketing directors reaching out to you … With a special crash-course module for each, you’ll be able to confidently say yes when a client asks you to write any one of these top-paying projects:
You will absolutely have the foundation you need to build a great career as a B2B content writer. And that’s not all … Gordon’s also prepared two very special bonuses to go along with his Crash Course … and they’re both geared toward helping you find success even faster … Get Gordon’s B2B Content Desk Reference and his Ultimate “Upselling and Repurposing” Guide now When you’re looking at a new project, do you want to have to research all the details of scope, pricing, and difficulty … or do you just want to have all that information at your fingertips? It’s fingertips for me, every time. And Gordon’s made sure you’ll always have what you need for a project quote by giving you a handy “Desk Reference” for all the major types of B2B content. At a glance, you’ll be able to cite powerful statistics about the popularity and effectiveness of the key B2B project types, putting clients at ease with your knowledge and understanding of the market. You’ll also be able to know — in seconds — the level of difficulty associated with a project and how much you should charge to be fairly compensated for your work. That’s going to save you hours of stress and anxiety as you take on new projects … And this second bonus will really add to your bottom line … You see, over the years, Gordon found there were some projects that just naturally led to other projects. And he became adept at linking multiple content projects together in the minds of his clients … The net result? They started thinking of content projects in sets and groups. One piece of work seemed to almost automatically turn into more … in some cases, a lot more. A white paper project might turn into a white paper plusa set of blog posts and a slide deck. Or a contract for a case study might become a case study contract plusan agreement for a press release, a web page, and a placed article in a magazine. Yet all this “upselling” didn’t feel forced or “sales-y” — because his clients were going to do those things anyway — just as soon as someone on their over-worked team got a spare minute. Except you know and I know that “spare minutes” never seem to turn up. And by offering to help his clients meet their publishing goals by doing those extra pieces for them, Gordon quickly became their natural go-to writer for everything they could think of. It made a huge difference in his bottom line … and it’s possible for you, too. In his bonus, the Ultimate “Upselling and Repurposing” Guide, Gordon reveals how you can use his teachings to offer to do more for your clients in a way that feels comfortable and natural. He even provides a handy grid you can use to see what projects go best together. The net result? Your clients will be thrilled you’re able to help them create even more content (remember, they’re competing to publish as much as possible in their niche). And you’ll be pleasantly surprised at just how easy it is to boost the size of your payday without doing much additional work.
If you have RARE Direct Response courses i will bribe the hell out of you with latest Dan Kennedy stuff nobody has on the entire blackhat part of the internet! Send me a pm.
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05-27-2016, 04:07 AM
Post: #2
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RE: “Crash Course” Gordon Graham
bump for this!
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09-13-2018, 05:44 PM
Post: #3
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RE: “Crash Course” Gordon Graham
Like to add my bump for this...
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