The point of direct link tracking

[zmeiq]

Hi guys,

So I'm sure the question may look dumb for the majority, but
I cant figure out when I do direct linking PPC what is the point of using
survives like cpvlab / hypertracker..

I mean they provide a lot of info - platform, time, keywords etc.. but for scaling is it enough just to use build in preview of the platform - lets say bing for example- and just to cut off the
loosing keywords and phrases.

I'm new to tracking and it is difficult to figure out when doing separate campaigns with 1 or 2 keywords for example, what is the point of such services and how could they help..

Thanks in advance!