Quote:Course name: Online Marketing Fundamentals
Author: Lorrie Thomas Ross
Level: Beginner
Duration: 01h 47m
Released on: 12/7/2011
Exercise files: Yes
In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
Topics include:
Defining the target market
Setting clear goals and success metrics
Working with web analytics software
Building a site map
Selecting a domain name and a web host
Planning for mobile
Conducting social media marketing
Developing an email marketing campaign
Exploring content marketing
Reviewing online public relations
Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO)
Reviewing blogging and microblogging
Looking at online advertising with search, affiliates, email, and more
Introduction | 03m 03s
Welcome 01m 46s
Who is this course for? 00m 40s
Using the exercise files 00m 37s
1. What Is Online Marketing? | 05m 30s
Online marketing defined 02m 14s
How online marketing works 00m 48s
Distinctions of online marketing 01m 06s
Components of online marketing 01m 22s
2. Building a Foundation | 05m 59s
Online marketing planning and success 03m 00s
Defining your target market 01m 14s
Online marketing measurement 01m 45s
3. Planning a Web Site for Online Marketing | 09m 51s
Site map 02m 04s
Site components 01m 24s
Wireframing 01m 53s
Elements of a successful site 01m 51s
Home page best practices 01m 40s
Privacy policy 00m 59s
4. Building or Optimizing a Web Site for Online Marketing | 09m 21s
DIY or hire help? 01m 57s
Web site platforms 01m 47s
Domain names 02m 27s
Choosing a hosting company 01m 07s
Web site maintenance and management 01m 16s
Mobile sites 00m 47s
5. Content Marketing | 11m 43s
Authority marketing 01m 26s
Article marketing 03m 29s
Social media content 02m 51s
Online PR 02m 44s
Web site and email content 01m 13s
6. Search Engine Marketing | 13m 00s
Overview of search engine marketing (SEM) 01m 06s
Search engine optimization (SEO) 08m 16s
Paid search 02m 25s
Local search 01m 13s
7. Social Media Marketing | 19m 13s
Social media, social networking, and social media marketing defined 01m 16s
Blogging and microblogging 03m 14s
Social networking 02m 33s
Video sharing 02m 08s
Social shopping and opinions 01m 28s
Social news and social bookmarking 01m 17s
Social events 02m 07s
Wikis 01m 44s
Social media strategy 03m 26s
8. Blogging | 08m 56s
To blog or not to blog? 01m 01s
Blogging success 04m 46s
Blog content creation ideas 03m 09s
9. Online Advertising | 10m 44s
Search ads 01m 27s
Display ads 02m 56s
Affiliate marketing 01m 35s
Social media advertising 01m 25s
Local advertising 01m 19s
Email advertising 02m 02s
10. Email Marketing | 07m 01s
Collecting email addresses 02m 21s
Using a third-party management company 01m 05s
Email messages 03m 35s
Conclusion | 02m 52s
Online marketing strategy 02m 01s
Goodbye 00m 51s
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