[F4LT] Brand Identity Breakthrough: Telling Your Story to the World

[Aesop]

Brand Identity Breakthrough: Telling Your Story to the World

Part 3 of How to Craft Your Company's Unique Story to Make Your Products Irresistible

Link the practical value of what you offer with a specific time of emotional experience for greater impact.
Differentiate between simple and complex value propositions with your products, and change your communication accordingly.
Sell who you are to people in a way that is both ethical and effective.
Set clear goals for communication with prospects, partners, and employees alike.
Provide instant proof of concept for the claims you make about what your products and services can do.
Overcome unspoken objections qualified prospects may have about working with you before they ever become an issue.
Minimize and reverse the inherent risk buyers take on when they choose to buy from you.
Talk about what you do in a way that instantly conveys trust and personality for instant sales.
Use subtle body language and other communication factors to your benefit in private or group settings.
Write sales copy and informative content for maximum impact and congruence with your brand identity.
Use advanced education marketing concepts to engage your audience and deliver complex value.
Tailor your communications to the needs of other business and potential investors when appropriate


https://www.udemy.com/brand-identity-breakthrough-module-3/

[joeMillaKeating]

its work rep+++ given