How to Promote MMA Offers Using Push Notifications

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Sports betting has been a consistently profitable niche for many affiliate marketers. In 2023, the global sports betting market surpassed $242 billion, with projected growth of over 86% by 2028. However, the high profitability of this vertical also means intense competition among affiliates.



To stand out in this space, affiliates should consider focusing on a specific sub-niche within the industry. Many affiliates do this by promoting offers related to popular sub-niches like football or tennis. However, you can take it a step further and choose a sub-niche with even lower competition, such as MMA (Mixed Martial Arts).

MMA has become one of the most widely watched sports and continues to gain popularity. The WWE YouTube channel, for example, averages up to 127 million views and has 101 million subscribers, demonstrating the sport's massive appeal.



Top traffic sources for promoting MMA offers

Every affiliate marketer knows that in order to have successful betting campaigns, targeting the right audience very important. You need to reach a wide audience, but managing multiple advertising accounts can be a hassle. That's where the MyBid advertising network comes in. We offer advertising coverage of up to 5 billion daily and the cost per click is quite affordable. In Tier-1 countries, a click can cost as low as $0.00169.

The top geos for promoting MMA offers are:
- USA
- Canada
- Great Britain
- Japan (The Japanese mixed martial arts organization is as popular as MMA in America.)

Push notifications

Push notifications are a proven method for promoting offers in grayhat verticals. The ads are not subject to bans or banner blindness, and they are easy to create. Plus, they have a wide reach. Push notifications usually include the names of fighters, bonuses, and a call to action. Fans of mixed martial arts won't be able to resist clicking on them.



Pre-rolls

If you want to attract a large amount of quality traffic and are willing to be patient, then pre-rolls are a good option. These are short, high-quality videos up to 30 seconds long that appear before the main video content is played. If you need help creating these videos, the MyBid manager can assist you.



Pop ads

Pop ads are another reliable source of traffic for affiliates. There are three types: pop-ups, popunders, and clickunders. These are separate windows with ads that appear when you click on a specific area of a webpage or follow a particular link. Popunders, which appear behind the open page, are more effective because they allow users to finish reading the desired page before showing the ad. They can easily be turned into push notifications, where you include a large image, minimal text, and a direct call to action. Both approaches have high conversion rates.



InPage Push

InPage Push is one of the most effective types of push notifications. The notification appears on a specific page and doesn't require a subscription. By using InPage Push, you can target conversions from Apple device owners.



How to increase the conversions of MMA ad creatives

The MyBid team has prepared some tips that will help improve your ad creatives and achieve high conversions:

- Focus on individual events: While major sports like football or tennis typically attract attention during championships, it's better to bet on individual events when it comes to MMA. For example, Conor McGregor's return to the UFC will likely draw much more views than a league semi-final.

Study the schedule of upcoming fights, choose popular fighters, and add bonuses, benefits, and a strong call-to-action to your creatives.



- Use attention-grabbing colors: Colors like dark blue, gold, and red are often associated with the UFC. Incorporate these colors strategically in your designs to evoke emotions, set the right mood, and make your creatives stand out from the competition



- Engage your target audience: Make sure your creatives have a clear call-to-action that encourages users to take the desired action. You can directly ask them questions like "Who will win?" or incentivize them with bonuses like "Pick a winner and get a bonus." By engaging with your audience, you can increase your conversion rates.

Conclusion

When it comes to the betting niche, focusing on individual MMA events gives you a better chance of making profits. Place your bets on individual events, use impactful colors, engage your audience with compelling calls-to-action, and remember to target traffic to top geos for the best results.

For more valuable information about traffic, make sure to regularly read the MyBid blog.